Key Points
  • Ten more free streaming channels are added to Google TV.
  • Over 130 total free ad-supported TV (FAST) channels.
  • ION+, Yahoo Finance, and others are among the new channels.
  • With the consumer leaning towards opting for content with ads, the FAST market is expanding.

Google TV has taken the world of streaming by storm in its efforts to include ten new channels on its Fast Ad-Supported Television service, thereby raising the total number to over 130.

In this ongoing quest for a greater appeal among American viewers, it seeks to ensure that the platform’s array of offerings remains expansive through its June 2024 update by giving US audience more viewing choices to select from.

Google TV Increases Free Streaming With 10 Extra Stations

Google TV Increases Free Streaming With 10 Extra Stations

New Channels Available

The newly introduced channels consist of:
  • FilmRise Western
  • ION+
  • Johnny Carson TV
  • Noticias Telemundo Ahora
  • Property & Reno
  • Real Disaster Channel
  • Supermarket Sweep
  • The FBI Files
  • World’s Wildest Police Videos
  • Yahoo Finance

As recently observed by StreamingBetter, these follow another eight inclusions from March which add variety to what can be viewed under “live”, a section found in the Google TV interface.

Growth of the FAST Service Market

The increasing rate at which free ad-supported streaming channels come onto the scene shows how Google is prioritizing FAST services. This will see more adverts coming into Google TVs on Sony, Hisense, and TCL brands with their new advertising network known as GoogleTV Network.

It shall also reach out to Android devices and Chromecast letting brands purchase unskippable ads before during or after show launches making them another way for brand owners to target audiences through the medium of television.

Consumer Preferences Fuel Growth

Mostly driven by economic reasons, FAST has grown so fast. Many customers opt for free streaming with commercials rather than getting subscriptions at an extra cost.

As Google TV adds more channels to its lineup, the platform becomes increasingly appealing to those who want to save on their budgets but still enjoy variety.

Premium Devices for Affordable Entertainment

Examples of these premium devices include Sony Bravia 9 and TCL QM851G which are high-end TVs that now come with Google TV, and new buyers will find this free streaming as an added benefit.

Also, any TV may have Google TV added via Chromecast which is a simple and cost-effective way of accessing the free channels.

Nitesh
I work with brands that operate with a healthy dose of impatience to scale fast, connect with the culture, and steal back attention from their competitors.

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