By Key Points
- Apple launches 3D immersive video on Vision Pro
- 8K quality and 180-degree view enhance user experience
- New series and films include “Boundless” and “Wild Life
- Special events feature The Weeknd and 2024 NBA All-Star Weekend
Apple has elevated the viewing experience for its Vision Pro users by introducing a groundbreaking range of content captured in Apple Immersive Video.
This innovative format boasts 3D video recorded in stunning 8K resolution with a 180-degree field of view, paired with Spatial Audio for an incredibly lifelike experience.
Immersive Video Takes Flight with “Boundless” and “Wild Life”
Apple’s new content lineup kicks off with the series “Boundless,” premiering its first episode, “Hot Air Balloons,” which takes viewers on a breathtaking journey over Cappadocia, Türkiye. This visually rich episode sets the stage for Apple’s ambitious foray into immersive storytelling.
Following this, nature enthusiasts can look forward to the “Wild Life” series, set to continue in August with a focus on the touching lives of orphaned elephants in Kenya. September brings “Elevated,” a visual feast offering stunning aerial views of Hawaii, showcasing the state’s natural beauty from a unique perspective.
Star-Studded Events and Cutting-Edge Filmmaking
As the year progresses, Vision Pro users can anticipate a range of high-profile content. A special performance by The Weeknd promises to be a highlight, alongside the scripted short film “Submerged” by acclaimed director Edward Berger.
Sports fans will be thrilled by immersive coverage of the 2024 NBA All-Star Weekend, and adrenaline junkies can look forward to “Big-Wave Surfing” by Red Bull.
In a bid to support filmmakers and enhance content creation, Apple has partnered with Blackmagic Design to introduce new filmmaking tools.
These include the URSA Cine Immersive camera and updates to DaVinci Resolve Studio and Apple Compressor, ensuring creators have the best tools to produce high-quality immersive video content.
Starting today, new Apple Immersive Video content premieres on Apple Vision Pro 🤩
Series, films, concerts, spanning action-adventure, documentary, music, scripted, sports, and travel
3D videos in 8K with a 180-degree field of view and Spatial Audio ✨ pic.twitter.com/eqkAm8GgqV
— Ben Geskin (@BenGeskin) July 18, 2024
Widespread Accessibility and Global Reach
Apple Immersive Video is now accessible at no extra cost through the Apple TV app in multiple countries. Preview demos are available at local Apple Stores, providing potential users a taste of the immersive experience.
In China, availability extends through Migu Video and Tencent Video apps, reflecting Apple’s commitment to reaching a global audience.
This new range of content reaffirms Apple’s dedication to pushing the boundaries of technology and entertainment, offering users an unparalleled immersive experience on the Vision Pro.
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