Apple Intelligence: Every New AI Feature Coming to the iPhone and Mac

Key Points

• Siri becomes more conversational and integrates with GPT-4o for advanced queries.
• Custom AI-generated “Genmoji” and new image generation features enhance user experience.
• New AI functionalities in iOS 18, iPadOS 18, and macOS Sequoia enhance productivity and creativity.
• Privacy-focused AI processes with on-device computations and secure cloud interactions.

Apple announced its new suite of AI features, dubbed “Apple Intelligence,” during WWDC 2024. These features, which will be available later this year, promise to bring significant enhancements to the iPhone, Mac, and other Apple devices. Here’s a breakdown of what to expect:

Siri Gets AI Smarts

Apple’s virtual assistant Siri is set to become much smarter and more conversational. Some of the key updates include:

• Onscreen Awareness: Siri can now understand context better and take actions based on the content displayed on your screen. This includes interactions within Apple and third-party apps.
• Enhanced Inter-app Actions: Siri will be able to reference one app to carry out actions in another, such as playing a podcast from a message.
• Typing to Siri: Users will have the option to type their requests to Siri, adding more flexibility in how they interact with the assistant.
• Privacy Assurance: Many features will operate on-device to ensure privacy. For more complex tasks requiring cloud processing, Apple uses “Private Cloud Compute,” ensuring data is processed securely without being stored or accessed by Apple.

@Apple “Siri’s new AI capabilities ensure more accurate responses and seamless inter-app actions, all while keeping your data private. #WWDC2024 #AppleIntelligence”

Custom AI-Generated “Genmoji” and Image Playground

Apple just announced a ton of incredible AI developments at WWDC.

The 11 most impressive reveals:

1. Using the iPad calculator as a notepad and getting real-time answers pic.twitter.com/dRxwD7z7jO

— Rowan Cheung (@rowancheung) June 10, 2024

Apple introduces “Genmoji,” which allows users to generate custom emoji-like reactions using AI. This feature promises to enhance messaging by allowing more personalized and expressive communication.

• Image Playground: A new app and API that leverages AI to generate images. This feature is integrated into various apps, providing developers with tools to include image generation capabilities in their applications.
• Enhanced Photos App: Improved search functionality allows users to find specific actions, such as a person doing cartwheels, and new tools similar to Google’s Magic Eraser enable the removal of unwanted elements from photos.

@Apple “Create unique ‘Genmoji’ and generate images on the fly with our new AI-powered Image Playground. #iOS18 #macOSSequoia”

Integration with OpenAI’s GPT-4o

Apple is integrating OpenAI’s GPT-4o into its ecosystem, enhancing Siri’s capabilities and bringing advanced AI functionalities to users.

• GPT-4o Access: Siri will turn to OpenAI’s ChatGPT for complex queries. Users will be asked for permission before any data is sent to ChatGPT.
• AI Writing Tools: ChatGPT will be integrated into Apple’s systemwide AI writing tools, assisting users in generating content across various apps.
• Image Generation: Users can generate images with the help of GPT-4o, enhancing creative tasks.

@OpenAI “Excited to collaborate with Apple to bring GPT-4o to iOS, macOS, and iPadOS. Enhanced privacy and powerful AI at your fingertips. #AI #Tech”

Enhanced Privacy Measures

Apple continues to prioritize user privacy with its new AI features. On-device processing is used wherever possible, and complex requests are securely handled via Private Cloud Compute.

• Secure Cloud Interactions: When necessary, data processed in the cloud is done securely, with no storage or access to user data by Apple.
• Independent Verification: Apple allows independent experts to inspect the code running on its servers to ensure privacy standards are met.

@ApplePrivacy “Our commitment to privacy remains unwavering with new AI features that process data securely and privately. #AppleIntelligence #Privacy”

Apple’s introduction of “Apple Intelligence” at WWDC 2024 marks a significant leap forward in integrating AI across its devices. With a focus on enhancing Siri, introducing customizable AI-generated features, and ensuring robust privacy measures, Apple is poised to offer a more intuitive and secure user experience. These features will be available starting this fall with iOS 18, iPadOS 18, and macOS Sequoia.