By Key Points
- Binance Wallet and PancakeSwap host KiloEx’s token launch on BNB Chain
- $750K raise with 3 BNB cap per user and no vesting period
- KILO price spikes 2300% post-announcement on GeckoTerminal
- KILO tokens offer staking rewards and governance via xKILO
In a bold move to reshape how early crypto access works, Binance Wallet has joined forces with PancakeSwap to host the exclusive Token Generation Event (TGE) for KiloEx (KILO), a decentralized perpetuals DEX. This event went live on March 27 on the BNB Smart Chain, allowing investors to participate directly through Binance Wallet and start trading KILO immediately on PancakeSwap.
The token sale raised $750,000 in BNB, with a cap of 3 BNB per wallet. The sale uses a pro-rata model, meaning every participant gets a fair share based on their contribution, and best of all—there’s no vesting period. That means you can trade your KILO tokens right away on Binance Wallet DEX or PancakeSwap.
KiloEX (KILO) Price Performance. Source: GeckoTerminal – Techtoken
This approach reflects Binance’s pivot away from traditional centralized launches, aligning with recent efforts to decentralize access to new tokens. It’s part of the platform’s broader strategy shift, similar to their bold 125 BNB messaging move that turned heads across the industry.
KiloEx, the platform behind the token, aims to bring a user-friendly, next-gen DEX experience focused on perpetual contracts. With liquidity and accessibility at its core, KiloEx is making a strong entrance—backed by two of the most recognized platforms in DeFi.
KILO Tokenomics Offers 30% Revenue Share via xKILO
KiloEx isn’t just launching a token—it’s building an ecosystem. The KILO token has a fixed supply of 1 billion, and its distribution model is all about rewarding the community and ecosystem growth.
KiloEx (KILO) Allocation. Source: KiloEx – Techtoken
Here’s the breakdown:
-
5% (50 million tokens) reserved for this public TGE
-
10% for community airdrops
-
27% to fund the ecosystem
-
The rest supports liquidity, staking rewards, and strategic partners
One of the biggest draws? Users can convert KILO to xKILO and earn a 30% share of the platform’s revenue through staking. This creates a real, ongoing incentive to hold and participate. On top of that, xKILO holders can vote on governance proposals, keeping the protocol’s direction truly community-driven.
This aligns with trends across the crypto space where platforms like Fun’s $600M revenue-sharing rollout are gaining popularity amid market uncertainty.
Introducing the $KILO tokenomics.$KILO features a fixed supply of 1,000,000,000 tokens, with an initial circulating supply of 21.17%.
• Airdrop: 10%
• Ecosystem: 27%
• Binance Wallet Exclusive TGE Public Sale: 5%
• Staking Reward: 8%
• Strategic Investment: 10%
• Team:… pic.twitter.com/GQ6pGoPcx8— KiloEx (@KiloEx_perp) March 27, 2025
With early data from GeckoTerminal showing a 2300% surge in KILO’s price post-announcement, the market clearly sees potential in KiloEx’s model. Investors are responding positively to Binance’s new approach to token launches—especially with Binance Wallet’s 24x volume surge reinforcing the shift toward decentralized rollouts.
Binance Wallet Strategy Shakes Up Token Launch Game
Binance’s new TGE-first, exchange-second strategy marks a clear departure from its traditional listing playbook. Rather than flooding centralized exchanges with new tokens and suffering immediate dump pressure, Binance is leaning into community-first launches via Binance Wallet.
This decentralized-first approach not only increases transparency but also helps democratize access to early-stage opportunities. A user on X (Twitter) noted this shift, observing how Binance is now running TGEs through Wallet, followed by secondary exchange listings with more stability.
Decoding New Binance Listing Playbook
Binance has pivoted away from doing huge initial launches with big Day-1 selling pressure, while doing more secondary listing shortly after running TGE campaign on Binance Wallet
Here is how this new game is being played and their master…
— Tommy (@0xtommy_eth) March 21, 2025
This strategy also comes at a time when Binance is under greater scrutiny, following its controversial $38M market maker crackdown. By focusing on decentralized infrastructure, Binance Wallet helps reduce friction and central authority over new token listings—empowering communities instead of gatekeeping them.
The PancakeSwap partnership boosts this effort, giving investors instant liquidity and access without relying on centralized bottlenecks. Combined, the platforms are creating a launch model that feels fair, transparent, and ready for the future of Web3.
As Binance continues refining its launch strategy, projects like KiloEx will likely become the blueprint for decentralized token rollouts—backed by strong tokenomics, instant tradability, and revenue-sharing models that actually reward early adopters.
What's your reaction?
