By Key Points
- Top 36 Global & Largest Bitcoin Holder Méliuz Buys 600 BTC
- Méliuz buys $28.6M worth of Bitcoin at $103,864 per coin
- Latin America’s largest corporate Bitcoin holder
- Experts warn BTC-first strategy carries serious risks
In a bold move that’s turning heads in the crypto world, Brazilian fintech firm Méliuz has officially become the largest Bitcoin holder in Latin America, snapping up nearly 600 BTC in a rapid-fire investment campaign totaling $28.6 million.
The firm bought the Bitcoin at an average price of $103,864 per coin, according to a press release. Its current average holding cost sits at $102,702, and with BTC prices on the rise, its portfolio is already in the green.
Méliuz used the proceeds from issuing new shares to fund the purchase and made sure the world took notice. The company proudly stated on social media:
“There is no public company in Latin America with more Bitcoin than Méliuz! After delivering a 44% yield to shareholders in 36 days, we’re just getting started.”
That confidence aligns with Méliuz’s recent pivot to become a Bitcoin-first company, leaving behind its former focus on cashback and coupon services. This strategic shift mirrors global trends, especially among firms aiming to align themselves with decentralized finance.
Nesta semana concluímos o nosso Follow On, o primeiro como uma Bitcoin Treasury Company.
Captamos 32 milhões de dólares numa oferta que foi demandada para além das nossas expectativas.
Dinheiro que irá imediatamente para o Bitcoin!
E, assim, seguimos vencendo.
Go Méliuz!🇧🇷 pic.twitter.com/O81yxJkvd7
— Méliuz Bitcoin (@MeliuzBitcoin) June 18, 2025
This aggressive move also places Méliuz among the top 40 corporate Bitcoin holders in the world, ranking 36th globally—a spot long dominated by U.S.-based firms like MicroStrategy and Tesla.
Notably, Méliuz even claimed it purchased more Bitcoin than MicroStrategy did that same day, showing just how serious it is about this transition.
For comparison, while some companies are surging in crypto, others face backlash, like Pi Network’s failed domain hype, which has raised questions about project credibility and overhyped utility.
Experts Warn About Bitcoin-First Corporate Risks
Méliuz’s bold play isn’t without controversy. As more companies pivot to Bitcoin-first strategies, concerns are rising within the financial community.
Crypto influencer Anthony Pompliano made headlines the same day by announcing a $1 billion merger aimed at launching a “Bitcoin-native financial services” company. While the crypto community responded with enthusiasm, investors weren’t so sure—the firm’s stock dropped 24% shortly after the announcement.
Nesta semana concluímos o nosso Follow On, o primeiro como uma Bitcoin Treasury Company.
Captamos 32 milhões de dólares numa oferta que foi demandada para além das nossas expectativas.
Dinheiro que irá imediatamente para o Bitcoin!
E, assim, seguimos vencendo.
Go Méliuz!🇧🇷 pic.twitter.com/O81yxJkvd7
— Méliuz Bitcoin (@MeliuzBitcoin) June 18, 2025
Economists and market watchers are becoming increasingly uneasy. The central worry? Volatility. While Bitcoin can deliver massive gains, its price swings can be brutal, especially during periods of macroeconomic stress.
A Bitcoin-focused strategy might work well when the market is bullish. But during downturns, the lack of diversification can become a serious liability. As a result, many experts are questioning how many more firms the Bitcoin market can realistically absorb without becoming unstable.
Concerns like these aren’t unfounded. We’ve already seen fallout from over-leveraged projects, such as the dramatic SPK token price drop that shocked investors, or even more serious cases like the Whiterock scam which served as a wake-up call about due diligence in crypto investing.
Bitcoin holding company SPACs. https://t.co/msZ8tR97HQ pic.twitter.com/rHUJ6UX1tJ
— Jacob Silverman (@SilvermanJacob) June 23, 2025
Still, for companies like Méliuz, the upside appears too tempting to ignore. The fintech’s rapid shift from offering retail cashback to diving headfirst into crypto shows just how powerful Bitcoin’s appeal has become—even outside the U.S.
As the number of corporate Bitcoin holders continues to climb, so do the stakes. For now, Méliuz stands tall as Latin America’s largest corporate Bitcoin holder. But whether that status brings long-term gains or risky exposure remains to be seen.
What This Means for the Global Bitcoin Ecosystem
Méliuz’s move could signal a larger shift in how corporations, especially in emerging markets, view Bitcoin. While U.S. firms have dominated headlines for corporate BTC purchases, the emergence of a Brazilian fintech among the top global holders highlights Bitcoin’s growing international footprint.
Não há NENHUMA EMPRESA PÚBLICA com mais Bitcoins que a Méliuz na América Latina!
E depois de entregar um Bitcoin Yield de 44% nos últimos 36 dias para os nossos acionistas, estamos com quase 600 moedas.
Compramos R$ 158 milhões ao emitir novas ações e estamos só começando!🚀 pic.twitter.com/eea8LENPqg
— Méliuz Bitcoin (@MeliuzBitcoin) June 23, 2025
This may also ignite a new wave of adoption across Latin America, where inflation concerns and unstable fiat currencies often push consumers and businesses toward crypto alternatives. Méliuz’s public success could encourage other regional companies to follow suit, setting off a domino effect in corporate crypto holdings.
Curiosamente o anúncio de hoje supera o anúncio da própria Strategy, que acabou de anunciar a sua tradicional compra semanal de Bitcoins.
Seremos eternamente gratos a eles e ao Saylor por tudo, então é divertido ver isso acontecer!
Somos agora a 36ª do mundo em n° de BTCs! pic.twitter.com/AP14UhPGI3
— Méliuz Bitcoin (@MeliuzBitcoin) June 23, 2025
But the broader question looms: is this growth sustainable?
Bitcoin’s fixed supply and growing demand make it an attractive store of value. Yet if too many firms rush in without a long-term plan, the network could become overcrowded with short-term speculators. That could threaten stability—both for Bitcoin itself and the businesses relying on it.
We’ve already seen similar hype cycles play out, such as Iran’s surprise Injective-based partnership that shocked markets, and the wild Gonjeshke Darande crypto heist which highlighted the darker side of crypto’s expansion.
Whether Méliuz becomes a case study in smart innovation or a cautionary tale will depend heavily on how it manages risk in the coming months. For now, it’s a landmark moment for Brazil, Latin America, and the global crypto economy.
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