
Key Points
- Meta AI Translations for Creators on Facebook Unlock Lip Sync Magic
- Meta launches AI dubbing and lip syncing for Reels
- Creators can use their voice for translations
- Supports English โ Spanish initially, more to come
- Upload up to 20 custom audio tracks via Business Suite
Meta AI Translations for Creators on Facebook just got a serious upgrade. The tech giant has introduced a smart new feature that lets Instagram and Facebook Reels be dubbed into other languages,ย with automatic lip syncing and voice cloning.
This AI Wednesday, weโre spotlighting how #Meta is breaking language barriers with AI-powered voice translations on Facebook and Instagram ๐
๐ก Creators can now translate their reels between English and Spanish while keeping their own voiceโs tone and sound intact. An optionalโฆ pic.twitter.com/iL8axqUvnD
โ nuco.cloud (@nucocloud) August 20, 2025
What makes this tool so impressive is how it preserves the creatorโs voice and tone, while matching lip movements to the translated audio. Think of it like AI-powered dubbing with a personal touch.
The rollout currently supports English to Spanish and Spanish to English, with more languages on the way. For now, itโs available to Facebook creators with 1,000+ followers, while all public Instagram accounts can access the tool.
Meta rolls out AI-powered translations to creators globally, starting with English and Spanish
“Meta notes that the AI translations will use the sound and tone of the creatorโs own voice to make the dubbed voice sound authentic when translating the content to a new language. Inโฆ pic.twitter.com/PprJ31PDYp
โ Glenn Gabe (@glenngabe) August 19, 2025
Meta continues to expand its reach in the AI race,ย a space heating up rapidly with competition. This move follows growing interest in AI-based content tools like ChatGPT, Go Plan, and Cohereโs $6.8B valuation backed by AMD, showing just how fast this space is evolving.
Upload Custom Audio Tracks or Let Meta AI Do the Work
Metaโs new AI tool gives creators two main options:
โข Auto-translate and lip sync using AI
โข Upload your audio tracks for more control
Hereโs how the AI option works before publishing a reel:
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Select โTranslate your voice with Meta AIโ
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Toggle on voice translation and lip syncing
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Preview how the dubbed reel looks
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Share it in one or more languages
Viewers will automatically hear the reel in their preferred language, but can also turn off translations in settings. Creators also get audience insights by language, making it easier to understand performance in different regions.
#Meta Rolls Out AI-Powered Voice Translations on #Facebook and #Instagram#QNA #Technologyhttps://t.co/MsH01WCxzs pic.twitter.com/V7XkEKiWlO
โ Qatar News Agency (@QNAEnglish) August 20, 2025
For creators who want manual control, Meta offers support through the Meta Business Suite. You can:
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Upload up to 20 translated audio tracks per reel
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Assign each track to a language
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Replace or remove tracks after publishing
This gives creators a powerful toolkit to scale their content globally while keeping it authentic.
Metaโs focus on creator-first tools aligns with broader shifts across the AI space. Tools like ChatGPT’s rising app revenue and warnings from leaders like Altman about the AI bubble show that creators and businesses are both doubling down on AI-driven growth,ย but with a growing need for ethical considerations.
Mark Zuckerberg and $META just said it expanded access to Meta AI Translations pic.twitter.com/oZJhV8Y3sf
โa free tool that dubs and lip syncs your reels so you can reach and connect with more people around the world! We’re starting with English to Spanish and Spanish to English onโฆ
โ Evan (@StockMKTNewz) August 19, 2025
Best Practices from Meta for a Smooth Experience
Meta has also released a few tips to help creators maximize their reach using AI dubbing:
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Use face-to-camera Reels with clear speech
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Avoid background music or excessive noise
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Donโt overlap dialogue (AI currently supports two speakers)
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Post consistently to build a multilingual audience
The company also recently updated its Edits video editing app, bringing in real-time previews, silence-cutting tools, local audio import, and more.
These upgrades make the entire Reels creation process smoother and more powerful,ย a must for creators looking to grow across borders.
But Meta isnโt just focused on features. A recent leak of Metaโs internal AI rules revealed some of the safeguards and policies being tested behind the scenes.
These leaks suggest that Meta is aiming to balance innovation with responsibility, especially as creators begin to rely on AI to reach wider audiences.
Metaโs latest translation tool is one more step in making that future real,ย a world where content doesnโt get lost in translation, and where a single creator can truly speak to the world.