Massive Nintendo Switch 2 Comeback Hits Amazon with Invites

Key Points

• Amazon re-lists Nintendo Switch 2 after a year-long pause
• Invite-only system now live for US buyers
• Listings include the base console and the Mario Kart bundle
• Nintendo-Amazon partnership appears to be back on

Nintendo Switch 2 is officially back on Amazon, but there’s a catch — you can’t just click “Buy Now.” After more than a year of being unavailable on the platform, the console has returned to the US Amazon store in an invite-only format. That means if you’re hoping to grab the console, you’ll need to request an invitation to purchase it.

There are two listings currently available: the standard Switch 2 console and a bundle that includes Mario Kart World. If you’re approved, you’ll receive an email with a purchase link, which stays active for just 22 hours.

Amazon has also warned that “not all requests will be granted,” so it’s still a bit of a lottery for fans hoping to get their hands on one.

The ‘feud’ between Nintendo and Amazon US seems to be over. 1st Party Games are being sold on the platform again.

Amazon US still isn’t selling Switch 2 hardware, but that is likely to change.

Amazon missed out on the record breaking Switch 2 launch, so it was detrimental. pic.twitter.com/UylWbiEfhi

— Stealth (@Stealth40k) June 14, 2025

The sudden return is big news, especially considering the background. In 2024, Nintendo removed its product listings from Amazon after disputes reportedly linked to pricing control issues involving third-party sellers.

Bloomberg revealed that unauthorized resellers were undercutting Nintendo’s official prices, leading to tension between the two companies. While both denied direct conflict, the disappearance of Nintendo products from Amazon spoke volumes.

Now, the comeback suggests the two companies have mended fences, at least enough to allow the most in-demand console of 2025 back on the platform.

Nintendo Switch 2 is finally available on Amazon (US).

MKW Bundle: https://t.co/Xj3Y8klPaj
Console only: https://t.co/8E0kDJEdvq pic.twitter.com/4KGqCtbdB2

— Centro LEAKS (@CentroLeaks) July 8, 2025

This move also aligns with a broader trend of tech companies reshaping their retail strategies, as seen in Samsung’s trifold phone leak and how X recently blocked and then restored Reuters in India, reflecting increased control over digital distribution and brand messaging.

Nintendo’s pricing power and invite-only strategy

Nintendo has always maintained tight control over its product pricing. Unlike other console makers, it rarely allows for deep discounts or aggressive markdowns. The Amazon conflict was a reflection of this strategy — Nintendo didn’t want its games sold below the MSRP, even if it meant cutting ties with a major retailer.

This invite-only system appears to be a compromise. It helps maintain control over who can purchase the console and prevents bulk buying from scalpers, a problem that plagued previous hardware launches. The time-sensitive email also discourages flipping the console for profit, adding another layer of control to Nintendo’s rollout.

Took Amazon US long enough to receive Nintendo Switch 2’s lol!😂 Better late than never I suppose even though all of the other countries Amazon’s already dropped their’s since they didn’t have a disagreement with Nintendo. pic.twitter.com/1u1SnaUJjo

— JackAttack0302 (@VideoGames0302) July 8, 2025

There’s also a psychological factor at play. Scarcity and exclusivity are powerful marketing tools, especially in the gaming world. Making the Nintendo Switch 2 feel “hard to get” only boosts its desirability.

And it’s working — since its launch on June 5, the Switch 2 has become the fastest-selling game console ever. Fans are eager, and demand remains sky-high. By the time Amazon rolls out more waves of invites, the momentum will likely continue well into the holiday season.

Interestingly, this move echoes how AI innovations are being rolled out cautiously, much like AI tools designed to assist laid-off workers, where access is being fine-tuned for value, impact, and ethical control.|

Nintendo Switch 2 consoles are up on Amazon US finally (have to request an invite to purchase — they are battling scalpers)

Share with your friends who don’t have one yet!

Mario Kart World Bundle: https://t.co/fYmT8OugYE
Just the Switch 2: https://t.co/GUUp5j9pYD pic.twitter.com/efGTl3OErR

— Nintendeal (@Nintendeal) July 8, 2025

Retailers are still fighting to meet Switch 2 demand

While Amazon’s listing is big news, it’s not the only place buyers are looking. Other major retailers like Walmart, Best Buy, and Target have all been offering limited restocks of the Switch 2 since launch. These restocks sell out within minutes, proving just how massive the demand is.

Some customers have turned to secondary markets like eBay and StockX, where prices can reach hundreds of dollars above MSRP. But with Nintendo slowly ramping up production and expanding availability, starting with this Amazon relisting, there may finally be some hope for regular buyers.

If you’re trying to get one, it’s smart to register interest across multiple platforms. Amazon’s invite-only model may feel frustrating, but it does give genuine fans a chance to avoid bots and scalpers.

It’s also worth watching how this relisting affects Nintendo’s future digital partnerships. If this rollout proves successful, we could see a full return of Nintendo’s product catalog to Amazon, including special editions, accessories, and more games.

The approach is quite similar to what Samsung is doing in the hardware world, where 3 powerful foldables leaked ahead of launch, hinting at how major brands are now carefully orchestrating excitement and availability.

And just like the buzz around Grok AI’s recent Hitler controversy, Nintendo’s Amazon return is generating conversation far beyond the core gaming crowd.