By Abhijeet
Three weeks from now, East Africa’s most powerful iGaming conversations ignite at the 10th Annual Sports Betting East Africa+ Summit in Dar es Salaam, Tanzania! Join C-level executives, esteemed legal strategists, and innovators from 20 – 21 May 2025 at the prestigious Dar es Salaam Serena Hotel, for two days of impactful discussions that will shape the region’s gaming future.
Tanzania’s deeply rooted betting culture—long established before the rise of formal sportsbooks and casinos—has paved the way for a lively land-based betting market and a thriving digital ecosystem. Today, the country stands at the forefront of East Africa’s iGaming evolution – making Dar es Salaam the ideal host city for this premier iGaming event.
Key Insights from Peter Mshikilwa Mukandi Ahead of the Summit
In the lead-up to the SBEA+ Summit 2025, we caught up with Peter Mshikilwa Mukandi, President of the Esports Federation of Tanzania, who highlighted the growing opportunities esports presents in East Africa, particularly for empowering the region’s youth.
When discussing how esports can create valuable skill development pathways for youth across East Africa, and how businesses can tap into this potential, Peter shared: “Esports is more than just gaming – it encompasses a wide range of transferable skills: digital literacy and ICT, critical thinking and problem-solving, entrepreneurship and content creation, and opportunities beyond playing.”
Peter also highlights the vast investment potential within East Africa’s esports sector. He notes a rising demand for infrastructure, from gaming hubs and internet cafés to dedicated training centres, particularly in underserved areas. The region’s youthful demographic can be effectively engaged through influencer-led marketing via gamers and streamers. Moreover, Peter highlights the importance of localising games to reflect East African stories, cultures, and languages, fostering deeper resonance with players.
As esports continues to gain momentum across Africa, Peter emphasises the role stakeholders must play in equipping young people with the tools they need to thrive in the industry: “As the esports sector grows, stakeholders can ensure that youth have access to resources through talent development and sponsorship, infrastructure development, and youth engagement in marketing for esports development.”
Ahead of his Panel Discussion on Esports and Youth Empowerment, he gave a sneak peek of the insights he’ll bring to the summit stage: “Esports in East Africa is a rapidly emerging sector with vast untapped potential. By combining youth interest in gaming with structured skill development programs, stakeholders – from educators to entrepreneurs – can create inclusive opportunities for innovation, employment, and education.”
Nominate Impactful Contributors at SBEA+ Summit Eventus Awards
Join us in celebrating the exceptional companies and individuals who have made a lasting impact on the gaming industry at the SBEA+ Summit Eventus Awards Ceremony on 20 May 2025.
Know someone breaking boundaries—or leading the charge yourself? This is your moment. Nominate now and honour the innovators driving our industry forward!
Nominations close 9 May 2025 — make sure to submit yours before then: https://www.sportsbettingevents.com/sbwa-eventus-awards-nomination
Take Part in Our Competition to Win a Ticket to SBEA+ Summit 2025
As part of the lead-up to the 10th Annual Sports Betting East Africa+ Summit, Eventus International has launched a five-part digital competition inviting industry professionals to share strategic insights on the future of gaming in the region. Running weekly across our platforms, each challenge offers participants the chance to win a complimentary ticket to the SBEA+ Summit by contributing thoughtful and relevant responses.
How to Participate:
- Join our Telegram Community: https://t.me/s/SportsBettingEventsAfrica
- Share the weekly challenge to your feed or stories, tagging our official page
- Submit your response in the comments section of the challenge post
Submissions will be judged based on insightfulness, relevance, and strategic value.
Reserve Your Spot & Join Top Industry Leaders
The SBEA+ Summit 2025 is just 3 weeks away, and spots are filling up quickly. Don’t miss your chance to be part of the conversations shaping the future of East Africa’s iGaming sector, alongside its leading executives.
Register now: https://www.sportsbettingevents.com/sbea
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