By Key Points
- Binance shifts token launches to Binance Wallet before exchange listing
- New model reduces Day-1 price volatility and boosts user participation
- ROI for Binance Wallet TGE projects hit 2.3x to 14.7x in 2025
- Trading volume on Binance Wallet surged 24x to $90.5M in March
Binance is quietly changing how crypto tokens debut. Instead of dropping new tokens directly on its main exchange, Binance is now pushing token generation events (TGEs) through Binance Wallet, then following up with secondary listings on the exchange.
It’s a strategic pivot aimed at reducing massive Day-1 volatility, boosting long-term project success, and adding value across the Binance ecosystem.
So far in 2025, five projects have launched using this method. Big names like Particle Network (PARTI), Bedrock (BR), and Bubblemaps (BMT) started their journey not with flashy Binance listings, but with TGEs on Binance Wallet—followed by early trading on decentralized exchanges like PancakeSwap or other centralized platforms.
Decoding New Binance Listing Playbook
Binance has pivoted away from doing huge initial launches with big Day-1 selling pressure, while doing more secondary listing shortly after running TGE campaign on Binance Wallet
Here is how this new game is being played and their master…
— Tommy (@0xtommy_eth) March 21, 2025
This change lets early adopters trade freely, while avoiding the usual post-launch dump that often kills momentum. When the initial hype settles, Binance steps in to list the token—usually when the price has found a more stable ground.
According to users tracking these launches on X, this model helps projects in four stages:
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TGE via Binance Wallet
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Initial trading on DEXs or smaller CEXs
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Binance Alpha listing
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Final listing on Binance Spot or Binance Futures
One example is MyShell. It first launched via Binance Wallet, then made its way to Binance Alpha, and ultimately reached Binance Spot—validating this multi-stage roadmap.
This approach helps prevent massive dumps right after listing, stabilizing token prices and investor sentiment. At the same time, it grows the BNB Chain’s Total Value Locked (TVL), encourages BNB purchases, and brings new users to the Binance Wallet ecosystem.
This ecosystem-first model comes as Binance deals with broader market scrutiny. Ongoing regulatory pressure, such as the recent market maker controversy and Binance crackdown, may have encouraged the exchange to fine-tune its listing process to protect its reputation and manage risk more effectively.
Binance-First Strategy Playbook
This presents a glimmer of hope for projects –> alignment with @BNBCHAIN/ @binance + Binance Alpha + potential route to Binance listing?
A short primer on Binance Alpha
• Binance Alpha: Available within Binance Wallet
• Binance Alpha 2.0:… pic.twitter.com/mK8iPx30tg— Ash (@ahboyash) March 18, 2025
Strong ROI and Explosive Volume Back the Strategy
The results? So far, it’s working.
Binance Wallet TGE projects have delivered massive returns. According to ICOAnalytics, all five projects launched in 2025 via this model have posted impressive ROIs between 2.3x and 14.7x. That’s better than many projects launched directly through Binance Alpha.
Investors are taking notice—and so are traders.
On March 18, Binance Wallet’s trading volume skyrocketed to $90.5 million. That’s a staggering 24x jump from earlier in March, driven by increased demand for newly launched tokens and the fear of missing out (FOMO) from other traders.
This volume spike isn’t just good news for Binance—it’s a sign that its ecosystem-first approach is gaining traction. By building excitement and liquidity around Binance Wallet before moving to the main exchange, the platform creates a smoother and more rewarding journey for both projects and users.
Still, the strategy isn’t risk-free. Users trading on other CEXs could face early losses if they miss the TGE phase. Plus, if a project underdelivers post-listing, both Binance and early investors could feel the hit.
As Binance continues to face high-stakes developments—such as the rumored Trump-Binance deal—it’s clear that the exchange is positioning Binance Wallet as a more flexible and lower-risk environment for token launches.
Binance Wallet Strategy Could Influence Industry-Wide Changes
The crypto world is watching closely.
Binance’s decision to switch to this secondary listing model via Binance Wallet might just start a trend across other major exchanges. It offers a more sustainable token launch approach in a time where regulatory pressure and investor scrutiny are high.
Even as the Ripple-SEC lawsuit nears its end and the broader market regains stability, exchanges are becoming more cautious. Binance’s updated strategy reflects a deeper industry shift—one focused on protecting users, ensuring strong project pipelines, and reducing volatility.
Binance Wallet Hits $90.5M Daily Trading Volume on March 18, Up 24x from Early March!
History has recently seen the most dramatic transformation in the crypto wallet landscape, as records indicate by the most recent statistics giving a dynamic picture of the cryptocurrency… pic.twitter.com/KFSH8eLjy8
— Crypto Revolution Masters (@revolut20) March 25, 2025
Meanwhile, market manipulation concerns continue to rise, especially after events like the Trump crypto corruption warning. That’s why this slower, multi-stage listing strategy may be a smarter move for both user trust and long-term ecosystem health.
By integrating Binance Wallet more tightly into its launch strategy, Binance not only spreads out risk—it also creates new incentives for users to stay within the Binance ecosystem, from Wallet to DEX to Spot and Futures.
If these results continue, expect more platforms to follow suit.
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