CoinDCX launches new brand campaign to empower Indians to learn about crypto, onboards Gautam Gambhir as its first brand ambassador

Bengaluru, November 10, 2024 – CoinDCX, India’s largest crypto exchange, is pleased to announce the appointment of esteemed cricketer Gautam Gambhir as its new brand ambassador. Gambhir will be the first face of the ‘Learn Karo.Crypto Karo.’ campaign, an initiative designed to empower Indian investors with essential knowledge before venturing into crypto investments. India boasts a strong investor community of over 160 million, including more than 5 million traders engaged in equity and other investments; however, many remain hesitant to consider investing in crypto due to lack of understanding of the emerging asset class.

With this new brand campaign, CoinDCX seeks to break down these barriers, enabling more Indians to confidently engage with this dynamic and promising asset. This long-term commitment of educating investors through the brand campaign ‘Learn Karo.Crypto Karo’ will feature ambassadors recognized as experts and coaches in their respective fields, aligning with CoinDCX’s mission to educate.

Sumit Gupta, Co-founder of CoinDCX, said, “We’re thrilled to welcome Gautam Gambhir as our brand ambassador. His iconic career and values resonate with trust, grit, and commitment to learning that defines our brand. Our success is rooted in the trust of our 15 million customers who appreciate a platform focused on transparent, informed investing. Education has always been at our core, and we understand the risks of investing without a solid foundation of knowledge. As crypto adoption grows in India, we’re doubling down on our efforts to empower investors through knowledge first.”

He added, “CoinDCX is now stepping up as the ‘Crypto Coach,’ putting the consumer’s confidence and learning journey at the forefront of our efforts. In seeking a brand ambassador who embodies our philosophy of learning as the path to confidence, Gautam was the ideal choice. Both as a player and a coach, he has championed grit, focus, and hard work as essential for building lasting success.”

Gautam Gambhir said, “Before making any decision, you first need confidence—and confidence comes from knowledge about the subject.. That’s why I’m partnering with CoinDCX in its educational initiative, to help give India the confidence to explore crypto knowledgeably and responsibly. Every investment platform should put learning at its core. My message through this partnership is simple: first learn, and then invest.”

Through its education initiatives, CoinDCX has so far empowered over 4.45 million people, advancing its mission through impactful programs like Unfold, DCX Learn, Namaste Web3, and Community Chapters. Namaste Web3 has evolved into a nationwide movement, extending in-person education beyond metro areas to cities like Ahmedabad, Pune, and Jaipur. CoinDCX’s Community Chapters are active across 20+ cities, fostering crypto awareness and knowledge.

The ‘Learn Karo. Crypto Karo.’ campaign further reinforces this commitment, engaging all aspects of the Web3 ecosystem and building bridges among users, developers, and the broader Web3 community. CoinDCX has invested heavily in revamping its platform to provide a seamless blend of learning and trading. Depending on their experience level, users can explore essential crypto topics through accessible content, including basics, fundamental and technical analysis, and trading strategies. Its vision is to foster a comprehensive crypto ecosystem where learning is central to every experience.

Prashant Verma, Chief Growth & Marketing Officer, added, “Our research shows that while many Indians are intrigued by crypto, their fear of ‘messing up’ ends up getting the better of their fear of ‘missing out’. This perception-based concern is largely due to a lack of understanding of the asset class. To address this crucial gap, we are launching the ‘Learn Karo. Crypto Karo.’ campaign. Our aim is to help investors overcome their hesitations and invest in crypto confidently. As CoinDCX, we will serve as the much needed ‘Crypto Coach,’ breaking down barriers through education and empowering our users with the knowledge they need to make informed, assured decisions.”

CoinDCX remains committed to fostering an informed community, reinforcing its role as a responsible exchange by doubling down on educational initiatives to drive awareness and enhance investor confidence.

About CoinDCX

Established in 2018, CoinDCX is India’s largest exchange trusted by over 1.5 crore registered users. Our mission is simple: to provide easy access to Web3 experiences and democratize investments in virtual digital assets. Being the first FIU-registered entity, we prioritize user safety and security, strictly adhering to KYC and AML guidelines.

Through CoinDCX Ventures, we have invested in over 15 innovative Web3 projects, reinforcing our dedication to the Web3 ecosystem. 

At CoinDCX, we are leading India towards the decentralized future of Web3 with an unwavering commitment to safety, simplicity, and education. After launching a self-custodial MPC technology-backed Okto Wallet in 2023, CoinDCX has leveled up chain abstraction by building a fully expressive orchestration layer to onboard the next billion on Web3.

CoinDCX’s vision and potential have gained the confidence of global investors, including Pantera, Steadview Capital, Kingsway, Polychain Capital, B Capital Group, Bain Capital Ventures, Cadenza, Draper Dragon, Republic, Kindred and Coinbase Ventures.

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